Pedalling up growth plans for VeloSkin products
VeloSkin was founded by Chris Bairstow and is best-known for its chamois cream, which has gained a cult following among professional and amateur cyclists alike.
Keen cyclists and business growth specialists Andrew Banks, of Venture Forge, and Chris Iredale, of Thriven, both based in Halifax, – also the hometown of VeloSkin – have come on board to drive ongoing ecommerce and international growth of the product while increasing retail and distribution partners across the UK, Europe and the US.
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Hide AdChris Bairstow said: “We’re delighted to have Andrew and Chris on board. With Andrew’s considerable ecommerce experience and Chris’s background in business growth, I know we have the right team to drive VeloSkin forward.”